Digital Marketing

Requirements

  • BS degree in Information and Communication Technology, E-Business, E-marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Duties & Responsibilities:

  • Planning and execution of e- marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
  • Performing  activities relating to Search Engine Optimization on a continuous basis
  • Creating and executing E-mail based marketing campaigns
  • Executing Social Media efforts and striving to improve the results in terms of revenue
  • Reviewing and actively managing website and other online assets and sources
  • Promoting Grande Centre Point’s products & services in the digital space
  • Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
  • Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results

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